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Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.

NEW Apple iPhone SE; iPhone 11 Pro Max; iPhone 11 Pro; iPhone 11; Apple iPhone XS Max; Apple iPhone XS; Apple iPhone XR; Apple iPhone X; Apple iPhone 8 Plus; Apple iPhone 8; Apple iPhone 7 Plus; Apple iPhone 7; View more →.

Trade in your previously loved iPhone, iPad, Mac, Apple Watch and Apple TV – even if you bought your product on contract. Use your trade-in value to discount the purchase of any new product, on the same day, or get your trade-in value as an iStore Gift Card to be used at a later stage. IStore – Lahore. IStore @ Cavalry Ground 01 – 02. IStore @ Pace 07 – 08. IStore @ DHA 01 – 02.

Designed for discovery.

Tabs in the App Store make it easy to discover new apps you’re going to love. And to learn more about the kinds of apps you already love.

Today Tab

Updated daily, to keep you informed and inspired by the ever-evolving world of apps and games. It’s also a great place to find helpful tips and tricks.

Games Tab

Curated by expert gamers to take your love of gaming to a whole new level.

Apps Tab

Organised and brimming with recommendations to help you find the right app for whatever you want to do.

Apple Arcade

Calling all players.
Hundreds of worlds. Zero ads.

Learn more

Thoughtfully crafted. Expertly curated.

Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors to bring you unique perspectives on what’s new and next in the world of apps.

Daily Stories

From exclusive world premieres to behind‑the‑scenes interviews, original stories by our editorial team explore the impact that apps have on our lives.

Tips and Tricks

Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need — all in the App Store.

Lists

From the best apps for cooking healthier meals to action‑packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.

Game and App of the Day

Get a download of this: our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.

Search

It’s easy to find what you’re looking for with rich search results that include editorial stories, tips and tricks, and lists.

Get all the details on every app.

The app product page gives you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.

Chart Position

If an app or game is on the Top Charts, you’ll see the ranking on its app page. So you know how popular it is right now.

Videos

So. Many. Videos. Watch how an app works before you download it or get a preview of the gameplay.

Ratings and Reviews

Osx apps. The streamlined ratings system makes it easy to see how much an app is loved. And when a developer answers a question, everyone can see the response.

Editors’ Choice Badge

This seal of approval is given to apps and games that really deserve a download. If you see this, you know it’s going to be extraordinary.

In-App Purchases

It’s easy to find and make in-app purchases for the apps and games you already own. You can also subscribe to an app or level up in a game even if it’s not on your device yet.

Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.

Shop online and get free, no‑contact delivery, Specialist help, and more.

iPhone 12 Pro

It’s a leap year.

iPhone 12 Pro Max

Pre-order starting at 5:00 a.m. PST on 11.6

Available 11.13

iPhone 12

Istore Iphone Backup

Blast past fast.

iPhone 12 mini

Pre-order starting at 5:00 a.m. PST on 11.6

Available 11.13

Apple Watch Series 6

Istore Iphone 6s Plus

The future of health is on your wrist.

iPad Air

Powerful. Colorful. Wonderful.

HomePod mini

Coming this fall

Apple One

Bundle up to six Apple services.¹ And enjoy more for less.

Coming late 2020

Designed for discovery.

Today Tab

Games Tab

Apps Tab

Apple Arcade

Thoughtfully crafted. Expertly curated.

Daily Stories

Tips and Tricks

Lists

Game and App of the Day

Search

Get all the details on every app.

Chart Position

Videos

Ratings and Reviews

Editors’ Choice Badge

In-App Purchases

iPhone 12 Pro

It’s a leap year.

iPhone 12

Istore Iphone Backup

Blast past fast.

Apple Watch Series 6

Istore Iphone 6s Plus

The future of health is on your wrist.

iPad Air

iPad Air

Powerful. Colorful. Wonderful.

HomePod mini

Apple One

Bundle up to six Apple services.¹ And enjoy more for less.

Apple Fitness+

A new fitness experience powered by Apple Watch.

Apple Arcade

Get 3 months of Apple Arcade free when you buy an Apple device.

Upgrade to start your free trial.

Apple TV plus

Istore Iphone Se

From M. Night Shyamalan, Servant

Catch up all Halloween weekend.

Designed for discovery.

Today Tab

Games Tab

Apps Tab

Apple Arcade

Thoughtfully crafted. Expertly curated.

Daily Stories

Tips and Tricks

Lists

Game and App of the Day

Search

Get all the details on every app.

Chart Position

Videos

Ratings and Reviews

Editors’ Choice Badge

In-App Purchases

iPhone 12 Pro

It’s a leap year.

iPhone 12

Istore Iphone Backup

Blast past fast.

Apple Watch Series 6

Istore Iphone 6s Plus

The future of health is on your wrist.

iPad Air

iPad Air

Powerful. Colorful. Wonderful.

HomePod mini

Apple One

Bundle up to six Apple services.1 And enjoy more for less.

Apple Fitness+

A new fitness experience powered by Apple Watch.

Apple Arcade

Get 3 months of Apple Arcade free when you buy an Apple device.

Upgrade to start your free trial.

Apple TV plus

Istore Iphone Se

From M. Night Shyamalan, Servant

Catch up all Halloween weekend.

Bundle up to six Apple services.¹ And enjoy more for less.